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Content Marketing Ideas… YZ

We’ve come to the end of our A-Z of marketing content ideas. This series of posts have given you 26 of over 120 ideas we’ve collated for you. The whole point of content marketing is to have a steady stream of interesting and relevant information and comment for people to engage with as the starting point for conversations. And, as any good sales person will tell you – from conversations come sales conversions.

Lots of people we talk to love the idea, but are scared at the prospect of coming up with something new to say every day, week, month, quarter. So, we hope that we’ve got the grey matter going with this sample of ideas to get you started. Here are the last two…

Ying YangYing and Yang: There are two sides to every story. Can you find a way of looking at something from the opposite angle. Are there things that people take as a given that you could explore? Could you set-up a two-sided debate on a contentious subject?

Zoology: Seriously, who would have thought that Meercats were so interesting?

See the other posts in this series: ABC DEF GHI JKL MNO PQR STU VWX

All 120 ideas that we’ve packed into our 26-page guide, The A-Z of Marketing Thought Starters, available in full to subscribers to our email newsletter.

Please sign-up to get your copy.

Bryony Thomas, Marketing ExpertBy Bryony Thomas | Chief Clear Thinker | Clear Thought Consulting Ltd | @bryonythomas | www.clear-thought.co.uk

Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.


Published on 17 June 2011

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