Content Marketing Ideas… VWX
Not knowing what to say, or thinking that you’ll never have enough content can hold you back from making a start on content marketing for your small business. Thinking about things that people are already talking about can be a great place to start. The idea is then to use that as an angle on what you do, and how you can help. But – not to heavily sell your own services. The best marketing content is interesting and relevant in itself, and acts as a conversation starter and lead in to finding out more about your company.
We’ve been taking three ideas each week from our ‘A-Z of Marketing Thought Starters’ to give you an idea of where to start. So, here in our penultimate post in this series are our ideas under letters V, W, and X.
Vision: Where’s your business heading? Where’s your industry going to be in five years, 10 years? Telling people about the vision you have in mind, and asking whether they agree or not always goes down well.
Weather: The weather provides no end of content possibilities. Productivity, technology or motivational tips for businesses affected by severe weather like snow. Or handling staff truancy when people sneak in a sun-day. Or a photo competition of some kind relating to the weather conditions.
X – treasure hunts: Ok, I’m stumped on this one. I’m using it as ‘X marks the spot’ to talk about treasure hunts. Could you run a treasure hunt around your website or across your locations?
See the other posts in this series: ABC | DEF | GHI | JKL | MNO | PQR | STU | YZ
These are just three ideas from amongst 120 that we’ve packed into our 26-page guide, The A-Z of Marketing Thought Starters, available in full to subscribers to our email newsletter.
Please sign-up to get your copy.
By Bryony Thomas | Chief Clear Thinker | Clear Thought Consulting Ltd | @bryonythomas | www.clear-thought.co.uk
Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.
Published on 10 June 2011
