Content Marketing Ideas… STU
Great marketing content is really powerful. It gives readers a sense of your company and your people, and a route in to finding out more about what you do. It can be particularly powerful to hook onto something that people are already interested in, or talking about.
Here are three ideas taken from over 120 available in our 26-page guide – A-Z of Marketing Thought Starters – which is available to email subscribers.
Science: It’s all around us people. The news coverage of the hadron collider certainly shows an appetite for science-based stories. Are there any live experiments you could show? Do you test things as part of your new product development? Can you demonstrate it? You can also mark anniversaries of scientific discoveries, using them as a starting point for discussion about the impact on your industry.
Technology: It’s all around us. How to get the most from it, what to do when it goes wrong, and advice on the latest gadgets, are all good subjects. Even if you’re not a technology company, it is highly likely that your customers encounter technology alongside, or in the course of using, your products or services – can you help them with that?
Universe: Solar or lunar eclipses, and interesting astronomical happenings can hold people enthralled. Is there something you can bring to the party? Tips on viewing, how to get a great photo, putting together a photo book, creating merchandise with images – facts and figures related to the event?
See the other posts in this series: ABC | DEF | GHI | JKL | MNO | PQR | VWX | YZ
These are just three ideas from amongst 120 that we’ve packed into our 26-page guide, The A-Z of Marketing Thought Starters, available in full to subscribers to our email newsletter.
Please sign-up to get your copy.
By Bryony Thomas | Chief Clear Thinker | Clear Thought Consulting Ltd | @bryonythomas | www.clear-thought.co.uk
Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.
Published on 3 June 2011
