Content Marketing Ideas… JKL
Decent and regular marketing content can really set you apart from your competitors. Quite apart from giving you the materials with which to generate excellent awareness through social media marketing and natural search. It can also give people a real flavour of who you are and what it’s like to work with your company.
But, it can be tough to constantly come up with talking points and conversation starters. So, we put our thinking caps on to come up with at least one topic for every letter in the alphabet to get you started. Here are three more ideas to kick you off…
Journeys: Metaphorical journeys are always good – how have you or your business reached where you are today? What were the slips and highlights along the way? Real journeys can also give you something to talk about, perhaps you’re a salesperson who makes a habit of posting a photo of every hotel you stay in… or airport you go through.
Kick-start: Getting started is often the hardest thing about any new challenge. So, let’s say that the product or service you offer is related to something that’s new to people… like losing weight, stopping smoking, trying out social media marketing, implementing best practice… can you provide them with tools to kick-start the process?
Lyrics: We recently ask fans of a jewellery brand on Facebook to come up with song lyrics that reminded them of their favourite products from the range in question… over 100 comments later and we can safely say it worked well at getting people engaged and entertained.
See the other posts in this series: ABC | DEF | GHI | MNO | PQR | STU | VWX | YZ
These are just three ideas from amongst 120 that we’ve packed into our 26-page guide, The A-Z of Marketing Thought Starters, available in full to subscribers to our email newsletter.
Please sign-up to get your copy.
By Bryony Thomas | Chief Clear Thinker | Clear Thought Consulting Ltd | @bryonythomas | www.clear-thought.co.uk
Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.
Published on 11 May 2011
