In Thought / Marketing Clear Thinking
A collection of thoughts and articles on sales and marketing, with new content added at least monthly. Do sign-up for email updates or follow Bryony on Twitter if you want to know when new material is available.
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Bry’s Business Book of the Month: ‘The Manager’s Book of Checklists’
Welcome to the first of a regular blog; Bry’s Business Book of the Month, in which Bryony Thomas will recommend a business book. She will have chosen it from her bookshelf. So, not necessarily a brand new book, but one that she has enjoyed and ... Read more »
Published by Bryony Thomas Monday, 22 February 2010
Mind your Meta Data
Making your website marketing-ready is one of the keys to make the most of free. A site that doesn’t have the basics right can seriously limit your ability to maximise the social media and online word-of-mouth opportunities that now exist for b... Read more »
Published by Bryony Thomas Tuesday, 16 February 2010
Your marketing questions answered
“The only stupid question is the one you don’t ask” Any questions? Call me ancient, but I still like some of the old fashioned terminology and methods used in the modern and online world of marketing today. But what does it all mean, and wh... Read more »
Published by Bryony Thomas Tuesday, 16 February 2010
Content marketing – why you need to ask permission
Active choices build good relationships. Content marketing is a bit of a buzzword at the moment. As someone who was working on whitepapers for Oracle and others nearly a decade ago, I find the supposed newness quite amusing. However, far out-weighin... Read more »
Published by Bryony Thomas Thursday, 28 January 2010
10 ways to weave a little marketing magic into everyday activities
“Sometimes you can’t see the wood for the trees” ‘Business-as-usual’ is the term that we all use for the things we do every day while doing our job, or running our businesses. With some clear thinking and a little bit of planning, these thi... Read more »
Published by Bryony Thomas Friday, 15 January 2010
