Marketing Case Study / Gradwell
12-month Marketing Transformation Programme
| Client | Gradwell / www.gradwell.com |
|---|---|
| Objective | Put in place a functioning marketing operation to support 20% year-on-year growth. |
| Quick Facts |
|
Gradwell is an internet services company, providing internet telephony, hosting, broadband and email services to UK small / micro businesses.
When this project commenced, marketing activity had been ad-hoc and growth had been achieved mainly through word-of-mouth amongst the technology enthusiast community. To enable continued growth, Gradwell needed to appeal beyond this market, to a wider small business community.
Clear Thought projects with a sales objective always commence with an audit of the sales funnel. For Gradwell, this showed that significant profit opportunities existed in tightening the overall sales process, and customer communication, as well as generating more leads.
We proposed a 12-month marketing transformation programme to address this systematically, to give them the step change in sales and marketing effectiveness they were looking for. This included embedding a Clear Thinker in their team for at least one day per week, as well as strategic level thinking to configure the action plans.
Peter Gradwell comments "Working with Clear Thought for 12 months was a key decision... because transforming our marketing operation wasn't going to happen overnight."
And, in terms of the effects on his business, "We've had to increase our inbound sales team form two to four people because inbound enquiries have doubled... and there's a clear correlation between this... and the work done by Clear Thought."
For more detail on the projects included in this programme, please see:
- Market messaging & customer research »
- Brand refresh »
- PR supplier appointment »
- Web development »
- Digital and social media marketing »
- Skills auditing and mentoring »
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