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How to manage emotion through the sales funnel

Practical marketing tips for small businesses

A 10 minute introduction to how emotion plays a role at each stage of the buying decision. Getting your tone right can make the difference between winning or losing that crucial next piece of business. Aimed at business owners, particularly in a business-to-business setting.

How do you allow for emotion in your sales and marketing activity?

Please use the comments function below to ask any questions on this tutorial, or to share your own useful hints, tips and examples.

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