Cheryl Crichton / Associate Clear Thinker
Cheryl's key role with Clear Thought is to 'make it happen'. With expertise built up over two decades of working in marketing, advertising, sales promotion and events, Cheryl brings a wealth of practical knowledge, an extensive network, and a real sense of fun to Clear Thought. Qualifying originally in graphic design, Cheryl moved quickly into account management for Disney, spending her early years in London. Moving to Bristol in 1999, Cheryl cut her teeth in the world of IT, managing a series of new product launches for Orange with Dutton Merrifield. Expanding her B2B experience, Cheryl moved to Mason Zimbler, where she delivered integrated programmes for the likes of Oracle, MediaSurface and Star Internet.
More recently, Cheryl has worked in a freelance capacity, successfully delivering projects large and small, both client-side and for agencies. Recent clients have included AXA, Nissan, WHSmiths, Lloyds TSB and Gradwell, amongst many others.
Key Skills
MARKETING STRATEGY: Good understanding of what is needed to maximise strategy plans that support business objectives. Works closely with planners and strategists to deliver the most effective plans.
MARKETING SET-UP: Recommends, works with and co-coordinates the best people to deliver results. Puts in place the best practice and processes to deliver the strategy, while empowering and motivating people along the way.
MARKETING ACTIVITY: Organises and arranges activities to achieve objectives. Enjoys the responsibility of simply ‘getting it done’ in the most positive way possible.
Most popular blogs by Cheryl:
- How to write a brief for marketing that sells »
- How to remember not to forget something »
- 10 marketing resolutions for the new decade »
- 10 ways to weave a little marketing magic into everday activities »
Career History
Nov 2009 – Present: Associate Clear Thinker, Bristol.
2001 - Nov 2009: Independent, Freelance Marketing Manger/Account Handler (and Clear Thought Preferred supplier), Bristol.
- Gradwell: Marketing Manager, Bath
- Proctor & Stephenson: Account Director, Bristol
- TigerRed Integrated Marketing: Account Director, Bristol
- WHSmiths: In-House Brand Manager, Swindon
1999-2001: Advertising Account Manager: Mason Zimbler Technology Adverting, Bristol.
1997-1999: Communications Account Manager: Dutton Merrifield Communications, Bristol.
1992-1997: Client Services Manager: Pinewood Media Group, London.
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