Bryony Thomas / Chief Clear Thinker
Bryony is the owner of Clear Thought Consulting Ltd, a management consultancy specialising in marketing. We work with small businesses, to equip them with the marketing strategies, skills, suppliers and set-up that they need to become bigger businesses.
Bryony established Clear Thought Consulting in 2008, following a 12 year career in marketing services, in which she occupied senior roles on both sides of the client/agency relationship. Following her first marketing role in charity fundraising in the late nineties, Bryony's formative years were spent with technology marketing agency, Mason Zimbler. Whilst there, she was responsible for the agency's own marketing and also worked her way up to Senior Account Manager on the Microsoft account. Working freelance whilst securing an MBA with distinction, Bryony undertook an award-winning strategic customer management project for database specialists ClarityBlue, where she subsequently became Director of Marketing. When the business was acquired by Experian, her role expanded to cover marketing for the company's UK integrated marketing business.
Bryony also tutors for Cambridge Marketing College, delivering the Marketing Communications module of the CIM Professional Diploma via intensive weekend courses in Bristol, UK.
Clients have included: Experian, Microsoft, Lloyds TSB, Quantum, IBM, Dell, Fraudscreen, Gradwell and ClarityBlue amongst others.
Buckets, Funnels & Taps
A Book by Bryony Thomas
Currently underway, Bryony is putting pen to paper in what she describes as the business owner's shield against the onslought of good ideas and new techniques. Using the processes and principles outlined in this book, whatever the next big thing in marketing, the next good idea, or the next advertising sales call - you will be equipped to assess, understand and slot the right techniques into your business. More »
MARKETING STRATEGY: Understanding the business objectives, the competition and the market to configure an appropriate marketing strategy.
MARKETING SET-UP: Making sure businesses have the tools, infrastructure and systems that they need to make the strategy a reality.
MARKETING ACTIVITY: Overseeing the execution of an agreed activity plan to meet marketing objectives.
Most popular Blogs by Bryony:
- How much should you pay a marketing consultant »
- One piece of marketing content, 20 ways to use it »
- B2B Social Media: Be There, Be Relevant, Be Proven »
- What shape is your marketing budget? »
- 10 ways in which marketing is like excercise »
- Treat your website like a member of the team »
October 2008 - Present: Owner, Clear Thought Consulting Ltd
March 2005 - October 2008: Director of Marketing, Experian Integrated Marketing (formerly ClarityBlue)
March 2004 - May 2005: Freelance Marketing Consultant (including interim role with Lloyds TSB)
January 2001 - February 2004: Senior Account Manager, Mason Zimbler
January 2000 - January, 2001: Recruitment Consultant, Appoint Personnel
July 1997 - January 2000: Campaign Assistant, ActionAid's National Telephone Team